Welcome to Form – Jamie Butterworth

Form’s Managing Director, Jamie Butterworth, welcomes you to the new nursery.

“Amidst the turbulence of the COVID-19 virus outbreak, I hope to provide a welcome distraction by introducing you to something that we have been quietly working on behind the scenes for the last 12 months.

The team and I are thrilled to introduce you to Form Plants Ltd. Form is a new and exclusive plant company based from a new and exciting nursery, situated conveniently near Eton, just off junction 7 of the M4, within easy travel of London and the home counties.

Form is built upon the experience my team and I have gained in the industry and is driven by our passion for providing fantastic customer service, alongside the highest quality of plants for your future design projects no matter their size or scale.

I could not have asked more of my team working on this project; they have worked tirelessly to make my idea feasible. However, I feel I should first address the unprecedented circumstances that we currently face as an industry. As a team we have thought long and hard about whether launching a company into the current sphere is appropriate. We planned to exhibit at FutureScape launching to the public, understandably the event was cancelled, we re-assessed intending to launch the company on digital platforms from this week. Yet once again, we have had to re-assess considering recent measures.

We will launch Form as I believe it is what my team deserve, but in these uncertain times we are putting the wider horticultural industry before ourselves. It is our passion that led us to starting this company, as without our experiences in horticulture none of this would be possible. Therefore, although we are tremendously optimistic about the future of the industry, it is a time to come together and ultimately make sure we all can sustain in what could be a very tough few month.

I am extending a hand to those within our industry and to clients, as although limited we have the resources to help where we can. We want the industry to be a beacon of positivity, our work brings so much life to the environment and communities we all live in and it is now even more important to have areas to take a rest bite from the wholly unpleasant situation we all find ourselves in. Our commitment to giving back when we can, is apparent in all the steps we have taken as business and in these hard times, it seems never more appropriate.

Everything you need to know about Form, our ethos, plant range and our partners can be found in our very first brochure, if you would like to receive a copy of our brochure, please get in touch with a member of the team on 01753 628 664 or by email on [email protected] – we would be delighted to hear from you.

Lastly, my team and I would like to welcome you to the nursery, where in time we can show you first-hand, the hard work we are putting in daily to develop our range. If you would like to talk through any upcoming projects you have, or Form as a business, I would love the opportunity to discuss this with you.

Stay safe. We look forward to hearing from you soon.”

– Jamie Butterworth, Managing Director Form Plants